Business

A Quick Guide to Registering Your Business Name

10 Jan

Key Takeaways:

  1. Choose the right registration path: Pick between DBA ($10-$100), trademark ($250-$750+), or LLC/Corporation ($100-$800+) based on your protection needs and budget.
  2. Secure your digital presence first: Check domain availability and social media handles before finalizing your business name to ensure consistent online branding.

Starting a business is more than just setting up a lemonade stand. To establish your business, you need to register a business name and choose a method that fits your needs. 

This guide will break down your main options: 

  • Registering a ‘Doing Business As’ (DBA) name,
  • Trademarking your business name, 
  • or forming a distinct business structure like an LLC or corporation.

 We’ll also cover practical steps for building your brand and essential business credit.

Different Options for Business Name Registration

Registration Type What It Is Pros Cons Typical Cost
DBA (“Doing Business As”) Operate under a different name Simple, low cost, fast Limited legal protection $10–$100
Trademark Exclusive rights to name/logo Protects the brand nationwide More paperwork, higher cost $250–$750+
LLC/Corporation Register as a legal entity Liability protection, credibility More complex setup $100–$800+

How to Choose an SEO-Friendly Business Name

A strong business name not only helps customers find you online but also strengthens your brand. Here’s how to pick one that works for both people and search engines:

  • Use Relevant Keywords: Include words people might search for (e.g., “bakery,” “consulting,” “digital”).
  • Check Domain Availability: Make sure the .com version of your name is available.

NOTE: If you’re a tech startup, a domain with io is trending right now.

  • Secure Social Handles: Consistent usernames across platforms (Instagram, Facebook, X, LinkedIn) make you easier to find.
  • Be Unique and Memorable: Avoid names that are too similar to competitors.
  • Test for Pronunciation and Spelling: Simple, easy-to-say names are more likely to be remembered and searched.

Step-by-Step Example: Registering a Business Name

Let’s take the example of Jane. She is passionate about baking and wants to open a bakery called “Jane’s Sunrise Bakery.” Here’s how she will go about registering her business name:

  • Check Name Availability:
    Jane searches her state’s business registry and finds that “Jane’s Sunrise Bakery” is available. Great! 
  • Secures the Domain:
    She buys the domain Janesunrisesbakery.com and checks for matching social media handles. 
  • Registers as a DBA:
    Jane files a DBA with her county for “Jane’s Sunrise Bakery.” 
  • Considers a Trademark:
    She files a trademark application with the USPTO to protect her brand. 
  • Form an LLC:
    Jane registers “Jane’s Sunrise Bakery LLC” with her state for liability protection. 
  • Builds Business Credit:
    She opens a NET30 account with a vendor to start building her business credit profile.

Business Structure Registrations

Register a Nonprofit

  1. Check State Requirements: Visit your Secretary of State’s website for local rules.
  2. File Articles of Incorporation: Submit your nonprofit’s name, location, and mission.
  3. Apply for IRS Tax-Exempt Status: Complete the IRS application for 501(c)(3) status.
  4. Register to Fundraise: If fundraising in multiple states or online, check each state’s rules.
Note: IRS processing times for nonprofit tax-exempt status vary. Most Form 1023-EZ applications are processed within a month, while standard Form 1023 can take 6–12 months. See the IRS website for the latest updates.

Registering Corporations

  1. Choose a Unique Name: Must include “Corp.” or “Corporation” and not duplicate an existing business.
  2. Appoint Directors: Requirements vary by state.
  3. File Articles of Incorporation: Pay a filing fee ($100–$800) and submit basic info.
  4. Follow Ongoing Compliance: Annual reports, board meetings, etc.

LLC or LP Registration

  1. Pick a Name: Must include “LLC” or “Limited Company.”
  2. File Articles of Organization: Describe your business and operating agreement.
  3. Publish Notice of Intent (if required): Some states require public notice.
  4. Obtain Licenses and Permits: Check local and state requirements.
Ready to Get Started?

The SBA provides official instructions for all business registration types. Get the latest requirements and forms, and file information directly from the government source.

Visit the SBA Business Registration Hub 

Building Business Credit

Consider partnering with business credit vendors and opening NET30 accounts. These accounts allow you to buy now and pay within 30 days, helping you build a credit history with agencies like Dun & Bradstreet, Experian Business, Equifax Business, and Credit Safe.

SEO & Branding Checklist

Before you register your business name, make sure you can check off the following:

  •  Name is unique and memorable
  •  Relevant keywords included
  •  Domain name is available
  •  Social media handles are available and consistent
  •  Name is legally available in your state
  •  Trademark search completed (USPTO.gov)
  •  Branding feels right for your audience

Useful Links

Conclusion

Starting your own business can feel daunting, but an easy way to get started is to register your business name and follow the next steps to get your operation off the ground. 

Use the tools and checklists above to make the process easier, ensure your brand stands out, and set your business up for long-term success.

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