If you’re looking for some perspective on whether or not spending time, money, and other resources on your organization’s website will be a valuable investment, you’ve come to the right place.
The quick answer?: You need a great website.
Before we dive in, it’s important to know that the list below is not exhaustive. We offer website development, so we’re somewhat biased toward the strategies that will best serve small and medium sized companies.
1. Your website is an excellent venue for displaying your industry authority.
Small companies are the backbone of the US economy, accounting for 99 percent of all enterprises in the country and employing 47 percent of all workers. While huge corporations in larger cities such as Charlotte, Raleigh-Durham, Greensboro, and others may have more significant resources, your company is likely to have an edge due to your capacity to respond to industry changes faster than most of those larger players.
Small businesses are the backbone of the US Economy: they make up 99% of all businesses across the US and 47% of all employees work for small businesses. While large organizations in bigger cities like Charlotte, Raleigh-Durham, Greensboro, and others may have more significant resources, your business is likely at an advantage because of your ability to adapt to industry changes more quickly than most of those bigger players.
While you don’t want to alter with every new trend or piece of technology, you must remain authoritative in your business and relevant to your market. Your website is the ideal venue to demonstrate your authority. You can gain the trust of future consumers, demonstrate your long-term value to existing clients, and become a useful resource to your stakeholders if you do it well.
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2. Your customers anticipate that you will have a website.
Every year, technology and our lives grow more linked. Watches, phones, tablets, and laptop computers Computers are omnipresent, and your customers are utilizing them to learn more than previous generations of customers.
Mobile device users account for 92 percent of all e-commerce growth, according to a survey issued by Salesforce and its research partners. These figures clearly highlight the importance of having a mobile-friendly website.
Do you want to be where your consumers are? 87 percent of customers start their purchasing process with internet research, a trend that is expected to continue. If you don’t have a website, or if your present site is out of date or has functioning issues, you’ll struggle to draw in new consumers or keep former ones returning.
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3. Your website can help you better serve your consumers.
Can you provide good service to your consumers without a website? Obviously.
Can you serve them better if you preserve that fantastic service and add an online center for all of their requirements and queries about your company? Definitely!
Include a blog that serves as a long-form FAQ resource for your clients, answering in-depth and transparently their internet search questions.
Work in plumbing, HVAC, or any industry that is prone to get urgent calls from clients with leaks, etc.? Make sure your contact information is properly displayed.
Provide free materials and tools to website visitors that can help them with their purchasing decisions. Consider resources such as mortgage calculators, how-to e-books, and so on. You can also utilize them to grow your lead list by requesting their email address in return for the content.
The possibilities for using a website to better serve your clients appear to be limitless. Put yourself in your customer’s shoes, go through the purchase process as if you were them, and work out how a website may improve their life.
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4. Your rivals have websites.
This is straightforward. Your company is battling for market attention, and you know that customers research products online before purchasing. If your rivals have websites but you don’t, you’re losing business because you’re not visible.
Are you wondering why “ABC Attorneys” down the street consistently get the client? It’s because their website has developed authority and trust, and they appear in Google.
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5. Websites Aid in the Acquisition of New Local Leads
Your website, in conjunction with some basic SEO strategy and implementation, is an effective approach to obtain new leads for your local market.
Are you a restaurant owner who is wondering if investing $6,000+ on a website this year would be worthwhile? If you locate a web design business that designs with SEO at the forefront of the process, you will have invested rather than squandered your money. You’ll be able to start ranking well in local internet searches and recouping your website’s costs with new client purchases.
This appears to be a good place to add a brief disclaimer: No amount of money spent on marketing (i.e., website, Google Ads, social media, billboards, etc.) will help your business expand if you have a poor product, service, or experience for your clients. You might be able to bring in that new sale, but making sure a consumer has a wonderful connection with your business once they walk in the door is more crucial than any of these marketing platforms.
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Final Thoughts
Without a doubt, you should invest in your website, but what is your investment strategy? Do you want to spend more time? Adding to your staff’s workload? Or will you spend significantly in your website by hiring a professional to assist you? All of them are viable possibilities, but you must make a decision and go to work.
We’re here to help if you need professional advice on where to begin in the areas outlined above. Check our Web Packages page and text us for additional details.
